Today, "Targeting" seems to be the buzzword for businesses. You can’t expect anything different in a world where machines reign and humans become the amenable slaves. Sova is bringing the “Humane” element back into business. We do use technology, but serving you is a pleasure we want to keep for ourselves

Online sites do not always guarantee cheapest fares. Our long lasting relationship with airlines helps us with special pricings which algorithms can’t match. Algorithms give you listings, but our knowledgeable and caring team of travel specialists give you invaluable recommendations and advice, which no machines can match.

We are small family owned business and take pride in making you feel as comfortable as possible. We have the attitude that no questions is too big or small, and we focus on delivering exactly what you want with the trust and commitment that comes naturally to us.